

(data        "ColaRatings"
:about "Shiffman and Young's mean adjective ratings for 10 colas on 13 scales.
The colas are the same as those in the coladism data. These data can be used with the results of MDS on the ColaDism data in a Multivariate Regression analysis to interpret the MDS space. These data are reported by Shiffman, Reynolds & Young (1981), p. 294."
:title       "Mean Colas Ratings on 13 Scales"
:variables '("Good"      "Strong"    "Sweet" "Bitter" "Sour" 
             "Fruity"    "Spicy"     "Coats" "Sharp"  "Puckers" 
             "Fresh"     "Chemical"  "Complex")
:labels    '("DietPepsi" "RCCola"    "Yukon" "Dr.Pepper" 
             "Shasta"    "CokaCola"  "DietDr.Pepper"  
             "Tab"       "PepsiCola" "DietRite")
:data '(
58 69 56 53 74 84 84 62 62 68 67 45 42
50 58 32 83 87 72 85 75 82 79 54 58 65
74 44 69 33 36 53 59 36 35 23 58 41 37
38 36 16 89 86 20 61 68 68 76 34 69 42
73 32 58 36 47 72 64 31 34 47 75 31 44
62 34 47 54 64 70 63 42 43 50 66 40 43
65 33 43 58 55 42 63 48 40 34 64 35 35
80 35 71 26 25 71 73 45 39 36 77 32 47
48 46 21 73 68 42 73 60 79 79 60 61 49
77 32 81 25 36 77 68 32 26 33 82 21 29))