
(DATA "OilCo" :TITLE "OilCo" :ABOUT "A major oil company would like to improve its tarnished image following a large oil spill. Its marketing department develops a short television commercial and tests it on a sample of 7 stubjects. Their attitudes about the company are measured with a short questionnaire, both before and after viewing the commercial. The data are from Gravetter and Wallnau (4th Ed.), p 331." :VARIABLES (QUOTE ("Before" "After")) :TYPES (QUOTE ("Numeric" "Numeric")) :LABELS (QUOTE ("A" "B" "C" "D" "E" "F" "G")) :DATA (QUOTE (15 15 11 13 10 18 11 12 14 16 10 10 11 19)) :DATASHEET-ARGUMENTS (QUOTE ((261 153) (26 352) 2 8))) 